“Why do international guests spread that going to Vietnam is beautiful, cheap but unprofessional and with poor service?”, Sun World Sales Director Tran Nguyen questioned the issue of sustainable tourism development after Covid-19 .
Rethinking travel
The Covid-19 pandemic left the tourism industry in the dark as the domestic market froze due to social distancing measures, and the international tourist market was closed. Nearly 95% of tourism businesses must continue to operate. In many localities, tourism is no longer the main driver of the economy.
After Vietnam officially opened tourism activities on March 15, 2022, a large number of tourists quickly flocked to tourist destinations after a long time as the bridge was tightened. However, one of Vietnam’s goals this year to welcome 5 million international visitors is no longer feasible. According to the Vietnam National Administration of Tourism, as of September 29, Vietnam has only welcomed 1.6 million international visitors.
Besides objective reasons, it is hard to deny that Vietnam’s tourism has many eternal problems, affecting the number of tourists both at home and abroad, as well as the ability to develop sustainably in the future.
“Why are international visitors to Vietnam only 1/3 of Thailand? Why do visitors to Vietnam spend so much less? Why do they spread that going to Vietnam is beautiful, cheap but unprofessional and poor service? ”, Ms. Tran Nguyen, Sales Director of Sun World Group, an entertainment brand of Sun Group, raised a series of issues during the talk. “Vietnam Tourism Recovery and Development After the Covid-19 Pandemic” last week.
“There have been instances after we welcomed lots of zero-dong friends. Do they create something, or simply assist improve the variety of guests?”, she mentioned.
As a member of the Vietnam Tourism Advisory Council, Nguyen believes that the very first thing to do is rethink tourism. Based on her, Covid-19 creates a silence to rethink tourism, in direction of sustainable tourism improvement as a substitute of amount.
“Unsure if the shopper has agreed to purchase”
The massive variety of friends additionally has a draw back. Service individuals will discover it tough to handle all prospects. Moreover, income shouldn’t be essentially higher.
On this foundation, Ms. Nguyen steered that Vietnam’s tourism ought to deal with the issue of “intensive farming”, that’s, growing the frequency of tourists’ return because of high quality services, thereby growing gross sales accumulate. Events can cooperate to create new product combos on the identical value, however assist prospects have extra selections and higher experiences.
“Let’s drop the idea of stimulating demand by lowering costs. It is a very incorrect view. Locations that may’t find it will flip themselves into a reduction model and really quickly go down” emphasised Solar World’s head of gross sales.
To persuade prospects to return repeatedly with out discounting, services have to be taken care of. “Unsure if it’s low-cost that they agreed to purchase. The Tourism Advisory Council performed a web-based survey and located that the proportion of consumers who needed low-cost costs was considerably lower than the need to enhance the standard of services. In different phrases, good worth for cash. They need high quality that corresponds to the amount of cash spent” Nguyen mentioned.
Mediterranean city – a venture invested and constructed by Sun Group in South Phu Quoc. Picture: Sun Group.
Nonetheless, it’s obligatory to think about the broader subject that tourism has many alternative varieties and functions. Sightseeing and enjoyable tourism is totally different from expertise and discovery tourism.
“With the post-pandemic context that the home and overseas economies are nonetheless dealing with many difficulties and the individuals’s funds are not considerable, I believe value discount is an efficient resolution that corporations can use to stimulate demand, growing income and market share, serving to companies steadily overcome this tough interval” he shared.
Mr. Phong additional famous that promotions are simply one in every of many choices for companies to use. Relying on particular situations and fashions, every firm has totally different plans and methods of making use of it.
Enhance the way in which tourism services are made
Deputy director of VNPAY enterprise unit Tran Dinh Thanh mentioned many vacationers nonetheless complain about providers in Vietnam. Based on VNPAY’s knowledge evaluation, the primary scenario that annoys vacationers on the whole is wooing with out understanding their wants. Subsequent is the value shouldn’t be uniform, the shoppers are slashed, the angle of the waiter shouldn’t be skilled.
Taking a look at his good friend Thailand, Mr. Thanh mentioned that Vietnam remains to be fairly inferior in that it has not but constructed a neighborhood collectively up-sale or cross-sale. “In Thailand, when a buyer involves a spot to eat, the shop will instantly have low cost vouchers for a shopping center. The shopping center has a voucher for the nightlife space, thereby encouraging prospects to spend extra money” he mentioned.
So as to enhance the scenario, Mr. Phong proposed to keep up and promote alternate, sharing and coaching actions on tourism merchandise and tourism practices between localities and administration companies, with the assist of tourism companies. overseas non-governmental organizations (NGOs).
Primarily based on Solar World’s expertise, Ms. Nguyen additionally steered three instructions for growing tourism merchandise. Initially, new funding, reinvestment in symbolic works; adopted by a rise within the ecosystem expertise; lastly clear up the seasonality of tourism in Vietnam.
For instance, Ha Lengthy is a well-known place, however when there are not any worldwide guests, the seasonality could be very apparent, enormously affecting income, operation and upkeep of personnel. Premier Village Ha Lengthy Bay Resort is likely one of the locations that has made seasonal product packages comparable to Lazy Sundown Bar, the place prospects come to take heed to music and chill at an affordable price, sitting on the pool space. Swimming which usually chilly season will be closed.
When it comes to providers, Ms. Nguyen referred to as on individuals working within the tourism trade to serve prospects with all their coronary heart. “That’s what prospects will deliver again. Merchandise can impress with distinctive works, however what touches prospects’ hearts and creates feelings is service, even when it’s very small” she mentioned.
Specialists within the tourism trade additionally famous the nice potential of the home market. That is the lever to assist Vietnam’s tourism trade get better after Covid-19, when the worldwide market didn’t meet expectations. Within the first 9 months of this 12 months, the home market reached practically 87 million guests, whereas in the identical interval in 2019 there have been solely 66 million arrivals. This quantity is anticipated to succeed in 100 million by the tip of the 12 months.
Nguyen identified that two home routes have grown considerably in comparison with the identical interval in 2019: Da Lat with 163% and Phu Quoc with 198%. In the meantime, Phu Quoc is claimed to be the costliest vacationer vacation spot, about 20-25% costlier than different well-known locations comparable to Nha Trang, Da Lat, and Da Nang, together with airfares, inns or extra excursions, routes.
“From the lessons of Sun Group, we realize that domestic tourists are extremely potential and need to be taken seriously by exploiting and providing better services. They can absolutely afford it and want to get paid,” she said.
