Earlier than the pandemic, Hanoi inked a US$2 million take care of US Cable Information Community to air town’s promotional supplies. The advertisements anticipated to assist appeal to extra international buyers, who will gasoline town’s financial development.
CNN wishes to resume tourism promotion cooperation with Hanoi, thereby contributing to introducing the capital’s precious cultural identity and traditions to the world, said Robert Bradley, Senior Vice President of CNN. .
“Vietnam is a potential market to promote tourism on CNN, adding that the cooperation between CNN and Hanoi has brought important results in selling the image of Vietnam’s capital to the international community.” Bradley speaks to Vice Chairman of the City People’s Committee Nguyen Manh Quyen at a gathering in Hanoi on October 4.
Hoan Kiem Lake on an Autumn afternoon. / Photograph: Hanoi Instances
In 2018, the US Cable Information Community (CNN) promoted Hanoi tourism on its channel, which aimed to offer the viewers with an insider’s viewpoint of Vietnam’s vibrant capital. Nevertheless, the cooperation program has been interrupted within the final two years because of the COVID-19 pandemic.
Beforehand, CNN produced two promotional movies on Ha Noi in 2017. The challenge is being executed below a cooperation settlement signed in December 2016 between CNN and the Hanoi authorities for the 2017-2018 interval, with the intention of promoting the historical past, wealthy tradition, excellent delicacies and each day routines of Hanoians to the world.
Bradley confused that the present journey pattern in Europe and the US focuses on cultural parts, so that is the time for the 2 sides to restart their cooperation challenge.
Hanoi’s Lengthy Bien bridge
The Hanoi official affirmed that because of the cooperation with CNN in selling tourism, worldwide mates have identified extra about vacationer locations in Vietnam on the whole and within the capital particularly. He stated Hanoi will research methods to hold out related work based mostly on CNN’s proposal.
By way of viewership by the age group of adults aged between 18 and 49, CNN community is ranked seventeenth within the US with a mean of 373,000 each day viewers. Outdoors of the US, CNN is ranked as one of many largest information networks, with its main viewership in Asia.
HANOI: Coronary heart of VIETNAM (CNN/Hanoi Tourism) | feat. Phoebe Lee
The info confirmed, variety of home guests to Hanoi has elevated considerably after Vietnam totally opened its socio-economic actions since March 15 this 12 months. Nevertheless, the variety of worldwide arrivals has not recovered to the pre-pandemic degree, the Voice of Vietnam (VOV) reported.
The variety of international guests to the nation is 16 occasions increased than the identical interval final 12 months, the information from Normal Statistics Workplace confirmed. Complete income from lodging and catering providers reached over 430 trillion VND in 9 months, up over 54 p.c 12 months on 12 months. Touring providers raked in additional than 18 trillion VND in revenues, 3.9 occasions increased than the identical interval final 12 months, because of sturdy restoration of tourism actions, particularly home tourism.
Nevertheless, these figures are a lot decrease than that the identical time in 2019 earlier than COVID-19 broke out.
