Vietnam’s tourism sector is experiencing a remarkable resurgence post-pandemic, with the country welcoming over 6 million international visitors in the first quarter of 2025. This figure represents a staggering 29.6% increase from the same period last year, marking the highest number of arrivals recorded in a single quarter in the nation’s history, according to a socio-economic report released by the General Statistics Office on Sunday.
Surge in International Visitors
In March alone, Vietnam attracted more than 2.05 million international tourists, reflecting a year-over-year increase of 28.5%. The growth can be attributed to several factors, including favorable visa policies, enhanced tourism promotional campaigns, and Vietnam’s growing recognition in prestigious global tourism awards.
Asia continues to dominate as the primary source of international arrivals, accounting for 4.71 million visitors, which is more than 78% of the total. Notable markets such as South Korea, China, Taiwan, and Japan have shown robust growth, bolstered by the resumption and expansion of direct flights and the easing of visa restrictions.
European visitors numbered 791,900, while tourists from the Americas totaled 341,500. Australia and the Pacific contributed 160,100 visitors, and African nations sent 12,300 tourists to Vietnam during this quarter.
Significant Increases from Key Markets
Among the most notable trends were the impressive comeback of Russian tourists, who surged by an astonishing 210%. Many chose southern coastal destinations like Khanh Hoa and Binh Thuan, as well as Phu Quoc Island, known for their warm climates and well-developed tourism infrastructures. Additionally, tourist numbers from Cambodia, the Philippines, and China saw remarkable increases of 205%, 195%, and 178%, respectively.
Most international arrivals came by air, with 5.2 million travelers (86.4%), which marks a 34% increase from the previous year. Land border crossings reached 685,500 (11.4%), up 9.6%, while sea arrivals dipped slightly to 133,000 (2.2%), experiencing a minor decline of 2.7%.
Economic Boost from Tourism
This surge in tourist arrivals has significantly boosted Vietnam’s travel industry revenues, which hit VND21.5 trillion (approximately US$833.1 million) in the first quarter. This figure reflects an 18.3% increase compared to the same period last year. The capital city of Hanoi led the way with a revenue increase of 23.5%, followed closely by Da Nang at 22.1% and Quang Ninh with a 20.9% growth rate.
The accommodation and food service sector also thrived, generating VND200.1 trillion (around $7.7 billion), marking a 14% increase year-over-year. Like travel revenues, Quang Ninh (20.1%), Da Nang (16.7%), and Hanoi (14.9%) exhibited the most significant growth in this sector as well.
Future Prospects for Tourism
With these impressive arrival figures and strong revenue growth, Vietnam is solidifying its position as a leading international travel destination. The momentum gained in the first quarter sets a solid foundation for continued growth and expansion in the tourism sector, as the country aims to achieve its target of welcoming between 22 to 23 million foreign tourists by the end of the year.
As Vietnam’s tourism industry bounces back with record-breaking numbers, it demonstrates resilience and adaptability in a post-pandemic world, positioning itself strategically for future success.
